The story of how Hiber and Insert Coin collaborated to create a more engaging onboarding that increased both conversion and retention. Download to read the complete version of the customer case.
Hiber requested an onboarding to be built. Since Hiber was understaffed, and Insert Coin has an UX team and an entire gamification platform on the ready, it was a good fit. Here are the results Hiber saw after it all was implemented.
Conversion
Day 7 Retention
“Not only did the GWEN platform fit most of our needs in one package, the process of working with IC is very pleasant and makes us feel involved in creating the best kind of user experience for our product.”
Johan Wingårdh
UX director | Hiber
Gamification through Insert Coins GWEN (Gamify the World Engine) provides digital products with a layer of intuitive, motivational and fun-loving game design, integrated into the existing app through API. By using the Progression-mechanic the users obtain an explicit sense of progression, to keep up the motivation and feeling of moving in the right direction. All efforts are celebrated by giving the user XP (experience points), celebrational feedback and regular level-ups as the user gain experience points.
The Achievements mechanic makes it visible for users when they reach milestones and goals, also handing out pop-ups and motivating events.
Coins are gathered when leveling up. These coins will, later on, be possible to use in a Rewards mechanic in the app, working out as an extra encouraging gesture to the user. The users will then be able to purchase real value items in exchange for the coins gathered. Last but not least the Leaderboard mechanic is used to enable friends to challenge each other in the app.
And if all these benefits weren’t enough, clients gathers extremely valuable data and information about their users, all thanks to GWEN. Through the admin tool GWEN Admin, the results and performance data are all gathered. Through the Metric tools, one can easily analyze the progress and performance of the user, and track events and behaviors for future improvements and development of the product.
Mark milestones in user efforts and deepen user relationship with the app, making it more engaging to use and easier to recommend to friends
Made available through GWENs API and admin interface, increasing the understanding of user needs for future development and optimization.
to start your product's gamification journey to the next level of user experience!
