Amplifying engagement
Creating a responsive, fun and engaging user experience should be easy for everyone. Our new gamification API and platform makes that possible.
How our plattform helps you engage your users
Analysis
Track, visualize and analyze user behavior in real time
Connection
Choose which actions and behaviors that need more
Response
Create instant engagement and motivation by reacting to and rewarding those actions and behaviors
Highlighted features
We’ve made a gamification service that plugs into your app, website or service,
in order to learn, react to and reward the behaviors and actions that your users perform.
Versatile CMS system
Tailor the implementation with your own icons, images, text and rules. Tweak the balance and level of gamification to your liking, or use one of our presets.
User Behavior Tracking
Track and visualize user actions and behaviors in your product. Compare data between time periods and user groups to create actionable insights.
Technical developer support
We're here to help you connect to our service, troubleshoot potential issues and optimize performance.
Engaging Gamification Mechanics
We only utilize scientifically proven and developed gamification that’s efficient at creating and amplifying engagement.
A/B testing
Compare data sets in A/B tests to scientifically test how well the gamification in performing.
AI driven optimization
Our platform uses state of the art machine learning to personalize and optimize the user experience.
Mechanics to enhance it
Whatever you need we have the gamification mechanics most fit to drive the desired user behaviour within your product.
Progression
Collect points, level up and improve your skills.
Missions
Achievements
Teams
Divide users into teams and let them collaborate, compete, or both.
Rewards
Trade in your earned points, in-app currency or other collectibles for various rewards.
Leaderboards
Psychological theories related to GWEN
Take a look at the science and research behind our gamification platform.
Take a look in our glossary
Game mechanics
In tabletop games and video games, game mechanics are the rules that guide the player's moves or actions, as well as the game's response to them. A game's mechanics thus effectively specifies how the game will work for the people who play it.
Achievements
In video gaming parlance, an achievement, also sometimes known as a trophy, badge, award, stamp, medal or challenge, is a meta-goal defined outside a game's parameters. Unlike the game mechanics of quests, missions, tasks, and/or levels that usually define the goals of a game, achievements are more like long term goals that symbolize the accomplishments and merits of the user. Achievements can be used to influence players' behavior, leading them to select certain routes, perform tasks and exhibit behaviors in order to earn achievements that are associated with them.
Leaderboards
In many contexts the presence of a leaderboard can elicit the desire to engage in the goals of that leaderboard. Leaderboards can have both positive and negative impacts on motivation, depending on how a user ranks. Finding this balance depends upon a set of factors that we at Insert Coin can help you with! For example: Simply informing a user that he or she got ranked in a leaderboard can be motivating. Ranking anywhere on a specific leaderboard can also be a source of identity, pride and accomplishment.
Missions
A game design element that asks players to follow predefined or random sequences of tasks in order to progress and be rewarded. These missions and mission paths may or may not contain a narrative, but are very effective at fulfilling a sense of duty, completion and progression. In gamification, such a mission, or a longer mission path, can be used as an onboarding experience for new employees or users, for example.
Increased in-app purchases by 26%
“A great benefit was the flexibility of Insert Coin as a partner. We didn’t have to change our workflows, they were basically integrated into our workflows. They were in our slack channels and we had daily interactions. It almost became an internal project.”
Anders Gran
Chief Executive Officer & Co-Founder | Twiik
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