What is GWEN?

Powerful gamification tools to convert, engage, and retain your users. Use our existing gamification mechanics such as Missions, Achievements, Skill systems, Level systems, Reward systems, social mechanics and much more to build better performing products with both speed and accuracy.

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How Dreams used GWEN to drive user engagement

“At Dreams, Segment is at the core of our data collection & activation. For all our in-app and omnichannel user communication we use Braze. Adding GWEN to the mix means we can now boost our existing messaging and content strategy for a truly personalized & even more engaging user experience.

With the plug & play Segment integration done, setting up GWEN needed no engineering effort. We were able to launch our first GWEN powered campaign within a week. Being able to launch campaigns resulting in measurable results fast, is every CMO & Growth Managers dream.”


Mathias Giertz

Head of Growth & CRM

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Proven effects



Increased 7 day retention



Increase in average savings

How it is done

User activity is sent to GWEN destination from Dreams Segment sources. 

GWEN processes the activity into behavior data, keeps track of contextual information and updates user states in selected engagement mechanics

Braze receives updates from GWEN (completed missions, achievements, leaderboard placements, streaks and unlocked rewards) via the GWEN Segment source and send out in app communication to Dreams users.

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Our GWEN integrations for Segment makes it possible to both send users activity and receive updates. Connect GWEN to your data pipeline following the links below: 

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Frequently asked questions

What is gamification?

The application of game design and game mechanics in non-game contexts. For example, taking what’s engaging about playing games and using it to enhance a user experience.

Why should I use gamification?

Gamification can be a powerful tool if you want to encourage specific behaviors in a user base, such as improving productivity, promoting physical exercise, or enhancing learning. 

Does gamification boost growth?

By increasing user engagement you also increase the amount of attention spent, making users more invested in your product and/or company. This organically boosts growth and loyalty.