The application of game design and game mechanics in non-game contexts. For example, taking what’s engaging about playing games and using it to enhance a user experience.
Why should I use gamification?
Gamification can be a powerful tool if you want to encourage specific behaviors in a user base, such as improving productivity, promoting physical exercise, or enhancing learning.
Does gamification boost growth?
By increasing user engagement you also increase the amount of attention spent, making users more invested in your product and/or company. This organically boosts growth and loyalty.
