How to create effective loyalty programs with gamification

Gamification is a powerful strategy for building engagement and driving better conversion, retention, and customer loyalty. With GWEN's SaaS gamification platform and full-service approach, we help create better user experiences that drive results faster.

At a time when attention span is in short supply and customers lose interest as soon as they are not engaged, retailers are struggling to find solutions. The customer experience has become a key success factor for retailers. Gamification seems to be one of the best tactics so far to increase both sales, brand awareness and customer loyalty.

According to a recent survey, nine out of ten retailers, or 87%, will use gamification to engage their customers in the next five years. In addition, almost half of retailers consider structured loyalty programs to be one of the most important customer relationship priorities.

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Using gamification design and expertise from GWEN, our client Twiik saw a 128% increase in retention after just 7 months. More users returned to the app and spent both more time and money while using it. Later on the retention increased even further to 138%, proving that it's an effective customer loyalty program.

In addition to all these benefits, Twiik is now also able to use GWEN to analyze and track user behavior data in their app for future improvements and development.

So why aren't more companies doing gamification as a loyalty program? The short answer is that it is difficult to deliver competent gamification that produces results both quickly and over time. That's why our SaaS platform, GWEN, comes with built in gamification mechanics designed for maximum user engagement.

Talk to us at GWEN, and we can help you analyze and create the perfect gamification design for you, as well as provide a scalable platform where you can easily manage and improve upon your gamification.

Learn more about GWEN Engage today, or book a meeting, so that we can start improving and future-proofing your digital product as soon as possible.

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Frequently asked questions

What is gamification?

The application of game design and game mechanics in non-game contexts. For example, taking what’s engaging about playing games and using it to enhance a user experience.

Why should I use gamification?

Gamification can be a powerful tool if you want to encourage specific behaviors in a user base, such as improving productivity, promoting physical exercise, or enhancing learning. 

Does gamification boost growth?

By increasing user engagement you also increase the amount of attention spent, making users more invested in your product and/or company. This organically boosts growth and loyalty.