Gamified onboarding that increases conversion

Gamification is a powerful strategy for building engagement and driving better conversions. With GWEN's full-service approach, we'll create an onboarding experience that speaks to your product goals and your users' unique needs.

Everyone agrees that onboarding is the most important part of the user journey. So why is it almost always so... Boring? Your product onboarding experience has the potential to have the same stickiness as a video game - if it’s engaging enough.

Gamification in onboarding can be summarized as adding elements that make the experience more fun, engaging, or incentivized by various rewards to tasks that the user needs to complete to become onboarded.

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By adding engaging gamification mechanics like Missions and Levels to their onboarding, along with onboarding design expertise from the UX experts at GWEN, our client Hiber managed to increase user conversion by 71%, and day 7 retention by 23%.

So why aren't more companies doing gamified onboarding? The short answer is that it is difficult to deliver competent gamification that works quickly and over time. That's why our SaaS platform, GWEN, comes with built in gamification mechanics designed for maximum user engagement.

Talk to us at GWEN, and we can help you analyze and design your onboarding needs, as well as provide a scalable platform where you can easily manage and improve upon your gamified onboarding.

Learn more about GWEN Engage today, or book a meeting, so that we can start improving and future-proofing your digital user onboarding as soon as possible.

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Proven effects

Community web

+71%

Conversion to registered user

Training app

+128%

Day 30 retention

eHealth platform

+26%

In-app purchases

Frequently asked questions

What is gamification?

The application of game design and game mechanics in non-game contexts. For example, taking what’s engaging about playing games and using it to enhance a user experience.

Why should I use gamification?

Gamification can be a powerful tool if you want to encourage specific behaviors in a user base, such as improving productivity, promoting physical exercise, or enhancing learning. 

Does gamification boost growth?

By increasing user engagement you also increase the amount of attention spent, making users more invested in your product and/or company. This organically boosts growth and loyalty.