Improving the user journey with gamification

Gamification is a powerful tool for building engagement and driving better conversion, retention, and loyalty. With GWEN's SaaS gamification platform and full-service approach, we help you create a better user journey that drives results faster.

Designing a good user journey is crucial to success. If you want to influence someone, or sell a product, it's very hard to just do so directly. It would be considered weird, even moronic, to ask a person to please become their friend, or to say "PLEASE, BUY THIS" and expect it to work.

Games give us the framework for being fully engaged in the journey and process of achieving our objectives. To reach that real-world objective of becoming someone's friend or selling a product, what matters is the steps, and the intent you show, to let them see that you offer them something of value.

The same goes for digital products. If you want users to do certain tasks in order to achieve objectives, whether it's the user's or a company's objective, it's much more effective to make the experience "more like a game".

Game mechanics are naturally more engaging to us, and having an engaging user experience is crucial for user conversion and retention, as well as creating ambassadors for products, brands and companies.

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Using gamification design and expertise from GWEN to tweak their user journey, our client Twiik saw a 128% increase in retention after just 7 months. More users returned to the app and spent both more time and money while using it. Later on the retention increased even further to 138%, proving that it's an effective customer loyalty program.

In addition to all these benefits, Twiik is now also able to use GWEN to analyze and track user behavior data in their app for future improvements and development.

Another example is the gaming community and virtual worlds platform Hiber. By adding engaging gamification mechanics like Missions and Levels to their onboarding, along with user journey design expertise from the UX experts at GWEN, Hiber managed to increase user conversion by 71%, and day 7 retention by 23%.

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So why aren't more companies doing gamification as a loyalty program?

The short answer is that it is difficult to deliver competent gamification that produces results both quickly and over time. That's why our SaaS platform, GWEN, comes with built in gamification mechanics designed for maximum user engagement.

Talk to us at GWEN, and we'll help you analyze your needs and create the perfect gamification design for you, as well as provide a scalable platform where you can easily manage and improve upon your gamification.

Learn more abour GWEN Engage today, or book a meeting, so that we can start improving and future-proofing your digital product as soon as possible.

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Frequently asked questions

What is gamification?

The application of game design and game mechanics in non-game contexts. For example, taking what’s engaging about playing games and using it to enhance a user experience.

Why should I use gamification?

Gamification can be a powerful tool if you want to encourage specific behaviors in a user base, such as improving productivity, promoting physical exercise, or enhancing learning. 

Does gamification boost growth?

By increasing user engagement you also increase the amount of attention spent, making users more invested in your product and/or company. This organically boosts growth and loyalty.